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The Impact of Non-Traditional PreSales Roles

December 6th
10:00am PST | 1pm EST | 6pm GMT

An exclusive discussion with Luke Shoemaker.


With annual planning in full swing, amid continued mandates to do more with less/the same, you might be considering creative ways to increase PreSales capacity, efficiency, and effectiveness without compromising your team’s bandwidth.

Luke Shoemaker, Director PreSales Strategic Support at ADP, will join Dominique Darrow to share how incorporating non-traditional PreSales roles boosts efficiency, productivity, and revenue across the go-to-market organization. Whether or not you can formally add new role types to your org next year, you’ll get actionable insights on proving SE/SC impact, protecting PreSales time, and aligning resources with the highest-impact efforts.

You’ll walk away with an understanding of what these roles look like, cross-functional rules of engagement, a timeline of ADP’s execution, key challenges vs. success outcomes, and Luke’s advice for planning for roles like this at organizations of different sizes and stages.

Guest Speakers

Luke Shoemaker

Director PreSales Strategic Support, ADP

Dominique Darrow

Chief Customer Officer & Co-Founder, Vivun


Yes, this event is exclusive to Xpert Community members. Visit for more information about membership eligibility and to join.

Please reach out to the community manager, Victoria Myers,

Yes, all attendees will receive a recording. All XC members will receive the slide deck and an Executive Summary of key discussion points.